Digital Distribution of Vogue

The digital distribution of Vogue has evolved tremendously in recent years. The company has truly grown it reach to people of all ages and generations. Whether you like the traditional model of a paper magazine, or getting a copy digitally in on iTunes. The issue can then be read on a phone, tablet, or computer.

Another example is the Vogue app. On April 26, 2016 the app was launched to the public. The Vogue app displays content on mobile devices and gives people the ability to view the magazine content wherever they go. The app has new content everyday and people can choose to receive content recommended just for their taste. In addition, the app allows one to save stories for later and or read offline. Lastly, the app provides notifications for fashion outbreaks and for new stories that are published pertaining to that viewer's particular taste.

Vogue launched the teaser for their podcast series on September 10, 2015. The magazine announced that star André Leon Talley would host the podcasts and the inaugural twenty-one minute podcast was released on September 14, 2015, featuring Anna Wintour. Talley comments that he has "been a longtime storyteller at Vogue and it’s just another format for telling stories—as at Vogue, we love to tell the story of style, fashion, and what is absolutely a part of the culture at the moment," hence why the magazine has decided to create podcasts.





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