Vogue is arguably the biggest fashion magazine in the world. The first publication dates back all the way to 1892. Vogue gets published in 18 different countries every month. That includes Australia, U.K., Mexico, and the U.S.
80% of readers are women, while the other 20% are men. 35% of the readers are in the range of 16-24. Readers that range from 25-34 make up 34% of the monthly readers. 71% of the readers are employed. 76% of apart of the upper class or above average.
80% of readers are women, while the other 20% are men. 35% of the readers are in the range of 16-24. Readers that range from 25-34 make up 34% of the monthly readers. 71% of the readers are employed. 76% of apart of the upper class or above average.
Vogue is #1 magazine for luxury department stores’ shoppers: 63% of them read Vogue.
48% of Vogue readers buy clothes and shoes twice a month and more often.
Vogue in the past couple of years has really taken advantage of other social media platforms to distribute media, and grow the company. On Instagram vogue has 26 million followers. They usually post multiple times a day, and update their Instagram story daily. Usually dealing with the hottest in pop culture/ fashion from that week. Or, promoting the new issue of the magazine.
The Vogue YouTube channel has truly exploded in popularity in the last 3 years. With segments like 73 questions, that follows celebrities around and we get the juicy answers to questions about their love lives, music, and various other topics. The 73 questions with Kendall Jenner has grossed 36 million views. Get ready with me has also become very popular as of recently. Rihanna's 10 minute glam routine videos has 27 million views.
Comments
Post a Comment