Audience Engagement Research Cosmopolitan

Cosmopolitan Magazine is geared towards single, white, upper middle class women between the ages of 18-39. I have a very similar target audience. The only difference between Fashion Forward is that I also would like to target to LGBT members as well so I can be inclusive.



Cosmo also has a YouTube channel that has 926,000 subscribers. Some of the videos that are featured are videos with popular you-tuber Emma Chamberlain. There is also a common segment if the celebrity has expensive taste when given different items.

On Snapchat, Cosmopolitan has a news subscription. It will show up in your subscriptions t the bottom of the viewing page each time a new story drops. It usually consists of multiple mini articles, and interactive activities that the viewer can participate in. This includes quizzes and other features.

Cosmopolitan also has a website where you can view featured articles from all of categories the magazine writes about.

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