Seventeen Magazine is geared primary for preteens, teens and girls in there early twenty. It is safe to say that the brand is very in touch with their audience and ways to stay connected and distribute the magazine to readers.
Seventeen has also published books for teens, addressing such topics as beauty, style, college, and health and fitness. This includes cookbooks as well. Considering the target audience, most of the readers are going to be adults or are young adults. So giving them easy, healthy, and fast recipes is a very good marketing move.
Seventeen has also published books for teens, addressing such topics as beauty, style, college, and health and fitness. This includes cookbooks as well. Considering the target audience, most of the readers are going to be adults or are young adults. So giving them easy, healthy, and fast recipes is a very good marketing move.
Seventeen was a sponsor of America's Next Top Model. The winners of America's Next Top Model from seasons seven through 14 have each appeared on a cover of Seventeen magazine, including CariDee English, Jaslene Gonzalez, Sal Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, and Krista White. Originally, the magazine only planned on sponsoring the show from cycles seven through 10; however, with such a high success rate and a great opportunity the magazine provided for these women, it sponsored the cycles until the show decided to move the winners to Vogue Italia.
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